You have a beautiful new website. Now what? Because the internet is constantly being updated with more information about businesses like yours, competition for visibility is getting more challenging every day.

What is the best way to handle marketing? Is it better to have someone in-house, or is it better to hire a consultant?

Starting a business does not have to be overwhelming. Knowing what to do and where to go for help can take most of the worry out of the process so you can focus on the products or services you want to provide.

The Analytics tool gives Squarespace website users a wealth of information and insight into how your site performs daily. Website hits, conversions, revenues and more can be tracked easily on this built-in reporting platform.

With many small business owners looking forward to things slowing down this summer, savvy ones are ramping up their marketing. Now is a great time to review your website and see if it accurately represents all the hard work you put into your business. Let’s look at the top ways to revisit your marketing plan for the summer.

Well written, concise content is critical not only to attract and retain visitors to your website but is used by search engines to rank some sites above others. Learn the top 6 ways to use website content to increase traffic and leads.

Perhaps you have a fantastic idea or a skill, or maybe you might be ready to be your own boss. Creating a new business is both exciting and frightening. Here are a few signs to see if you are ready.

Google Business is a free online tool that allows you to manage how you appear on Google Search and Maps. You can add features such as your business name, website address, location, hours, service area, services you offer, photos and more.

WordPress powers over a third of all websites worldwide, but design costs are understandably high due to the complexity and never-ending add-on options. How does Squarespace compare?

There are over 3.5 billion online searches performed every day! What is the best way to capture some of that action? A landing page! A landing page is different than a website. It is a standalone page that highlights a specific service, product, or idea. A landing page can be on its own or as separate pages within a website. Not only can landing pages be part of a website, but because of their power, every website should have them for enhanced SEO (allowing search engines to target them with minimal distractions).

Are you now seeing several websites that you visit are not secure? Why are Google searches ranking sites with HTTPS over those with only HTTP? Most importantly, are you losing clients, customers or visitors to your site because it is not secure?

Stop trying to market your company. By trying to sell your product or service, you may be driving potential customers away. So what is the alternative? Be engaging. Spark interest. Tell a story.

There is a better than average chance you are reading this on a mobile device. Whether in a Starbucks, commuting on mass transit, or in a waiting room, almost everyone is on their phone. If your site is not optimized for mobile by now, you are missing the boat.

Spring has a definite feeling; it is the season of possibilities. People tend to be more optimistic and motivated to make changes. It’s also the perfect time to revisit your website and ensure it has everything needed to not only draw people in but to keep them there. Here are the top questions to ask when spring cleaning your website.

No matter what your business, finding new customers is a necessity to keep your business growing. Your service or product may not be for everyone. So how do you reach those that may not be in your target market right now, but maybe in the future?

Ask ten people what SEO is and you’ll probably get ten different answers. Why does Search Engine Optimization stump so many people? Google and other search engines change their algorithms constantly in order to properly prioritize websites on any search. And given that there are over 350,000 new websites launched every single day, that is a lot of competition! Here are the basics that any website needs to focus on in order to keep up and get ahead of the crowd.

According to recent research, the average human now has an attention spans of 8 seconds which is even shorter than the attention span of a goldfish. Whether or not this is actually true, your website still needs to grab someone’s attention and hold it until you can get your message across.

Getting more website traffic is the main question asked by every type of business worldwide. With foot-traffic and traditional marketing techniques crippled for the unforeseeable future, online visibility is crucial. Here is our STEP-BY-STEP GUIDE to standing out from the crowd and actually drive traffic to your business.

SEO, SSL, RSS, URL…. What does it all mean? Like everything else, website design has its own vocabulary. The more you know, the more you’ll be able to see all the options and explain what you really need to your website designer.

A picture is worth a thousand words... Studies show that content with images gets over 90% more views than text alone. When was the last time you looked at a page of text and were intrigued to look again? The right picture can grab attention and draw someone in.