SEO, or Search Engine Optimization, is optimizing your business’s digital presence (including its website and business listings) for search engine results. The goal of SEO, or search engine optimization, is to get new customers from search engines like Google or Bing by being discovered easily on an internet search. This is further complicated by the general term “SEO” when there are actually four types: On-Page, Off-Page, Local, and Technical SEO. Read on to learn the basics so you know what your business needs to stand out from the crowd.

It is a quickly changing world for businesses, and keeping up with the latest in marketing is more complicated than ever. Digital marketing is changing daily. So what exactly should a business focus on? Learn more about SEO, content marketing, UX/CRO, email marketing, community building, paid ads, and more.

Is your website not ranking well because Google is having difficulties indexing it? There could be several reasons why. Here are some things to check:

Search algorithms constantly evolve to better rank the increasing amount of websites. Since over 350,000 websites are launched every single day, this is a herculean task. Even though search engines are becoming more adapt at deciphering website content , one of the key components of search algorithms is the use of link-building or backlinks.

Here are some steps you can take to start getting in front of more viewers and get the leads your business needs.

More than 50% of Google searches are for local products or services. Here are the top ways to optimize your local SEO:

Yoast is a well-known plugin used with Wordpress sites. It has tools and features that help boost a site’s SEO and overall search engine readability. If you have a Squarespace site, you cannot use Yoast - and that is okay. Squarespace doesn’t need it! It has its own built in SEO capabilities that Wordpress does not. Here are the main components and how they differ.

Between the overwhelming amount of competition online and the plethora of social platforms, no wonder small businesses are confused about finding the best way to stand out online. No matter what size business you have, social media is the most expedient way to gain exposure, drive traffic to your website, and create more leads and sales.

So, you have a beautiful website but how do you get viewers? A non-marketed website is just like a gorgeous vintage car in the garage that doesn’t run - only you get to appreciate it. The secrets are variety, a well thought out plan, and consistency. Here are some sure-fire ways to get your website into the world and start getting some well-deserved hits.

The Metaverse is here so it’s time to know what it is and why small business owners need to starting thinking about augmented reality marketing.

Marketing is such a general term so how do you know exactly how to market your business? It comes down to some basic concepts and lessons that can be applied to all companies no matter what their size or how new or old they are.

The term “professional networking” can invoke a negative connotation. Images of puffed-up salesman, self-promoting gurus, and cringe-worthy events often come to mind. This simple fact is, professional networking is a vital component to almost any business’ growth. And, if done correctly, networking can help build beneficial long-term relationships and improve your company’s recognizability and reputation.

The old ways of advertising are just not enough anymore. What’s left? The vast world of digital advertising is complex but has the possibility of being extremely effective. While some ways are free or nearly free and others are more expensive, all are viable options and worth considering. And once you begin, you may find it is not as complicated as you originally thought.

You have a beautiful new website. Now what? Because the internet is constantly being updated with more information about businesses like yours, competition for visibility is getting more challenging every day.

Google Business is a free online tool that allows you to manage how you appear on Google Search and Maps. You can add features such as your business name, website address, location, hours, service area, services you offer, photos and more.

There are over 3.5 billion online searches performed every day! What is the best way to capture some of that action? A landing page! A landing page is different than a website. It is a standalone page that highlights a specific service, product, or idea. A landing page can be on its own or as separate pages within a website. Not only can landing pages be part of a website, but because of their power, every website should have them for enhanced SEO (allowing search engines to target them with minimal distractions).

There is a better than average chance you are reading this on a mobile device. Whether in a Starbucks, commuting on mass transit, or in a waiting room, almost everyone is on their phone. If your site is not optimized for mobile by now, you are missing the boat.

Ask ten people what SEO is and you’ll probably get ten different answers. Why does Search Engine Optimization stump so many people? Google and other search engines change their algorithms constantly in order to properly prioritize websites on any search. And given that there are over 350,000 new websites launched every single day, that is a lot of competition! Here are the basics that any website needs to focus on in order to keep up and get ahead of the crowd.

Getting more website traffic is the main question asked by every type of business worldwide. With foot-traffic and traditional marketing techniques crippled for the unforeseeable future, online visibility is crucial. Here is our STEP-BY-STEP GUIDE to standing out from the crowd and actually drive traffic to your business.

If you have a business, I am sure you heard of SEO (Search Engine Optimization). Basically, SEO is what is needed to get your website near the top of internet searches for certain keywords or phrases. Yes, having strategic keywords embedded on your website helps, but what does it really take to get show up when someone is searching for your particular product or service? Find out how to use SEO to your best advantage so you can start showing up on searches.