Why Summer is the Best Time To Update Your Website
With many small business owners looking forward to things slowing down this summer, savvy ones are ramping up their marketing. Now is a great time to review your website and see if it accurately represents all the hard work you put into your business. Let’s look at the top ways to revisit your marketing plan for the summer.
Increase Your Traffic
In the summer, more people are on vacation and have the time to scroll online. They are more apt to read articles, watch videos, and research topics important to them. This is a perfect time to increase your visibility by releasing blogs, videos, articles, newsletters, etc. Already have a large amount of content? As long as it’s still relevant, feel free to refresh and re-release it. Your viewers (and the Google Bots) will still think it’s new, and new content ranks higher, so it’s easier to find.
Create a Fresh Look for the New Season
People connect with websites on an emotional level. Summer is a great time to give your website a fresh look that matches the vibrant atmosphere and attracts attention. Think bright and clean to set a positive tone while keeping your branding in mind. You don’t want to change the entire look or you may lose the comfortability of brand recognition, but a little brightening up or perhaps a new opening image might work wonders for changing a mood.
Check Your Website Performance
Summer is the perfect time to check your website’s performance. Run an SEO and performance audit and see where your website is lacking. Unsure how to do this? Click here and I’ll run one on your website for free.
Optimize for Mobile
Summer is a great time to ensure your website is mobile-friendly, as more users browse on smartphones and tablets while on the go during the warmer months. Google now uses a protocol called Mobile-First Indexing, so if your website does not display well on mobile or loads too slowly, it may be flagged negatively (resulting in poor search rankings).
Improve SEO Rankings
If your SEO ranking is low, updating your website with fresh content and optimizing for search engines can help boost your SEO rankings before the busy fall season begins. Consider releasing a blog or new page every few days for optimal results. Be sure that each page highlights a keyword or keyword phrase and those keywords are placed on the page header and metadata.
Enhance User Experience
Take the time during the summer to improve your website's user experience, ensuring visitors can easily find information and engage with your content. Navigation buttons should be clear and easy to follow, fonts should be large enough for all device types, and there are no unlinked buttons or pages.
Stay Ahead of Competitors
Research the competition. Use the summer months to update your website with new features, design elements, and content to stay ahead of your competitors in the digital space. Find out the keywords to rank for and ensure your website is up to date.
Test Website Performance
Analytics should be used year-round, but consider using the slower summer months to test your website's performance, load times, and functionality and make any necessary improvements before traffic picks up again.
Highlight Summer Promotions
If your business offers summer promotions or sales, updating your website is essential to showcase these offers and attract customers who are looking for deals. Viewers often look for deals during this time, so think about the typical summer holidays and how your business can offer something that captures attention,
Updating your website in the summer also allows you to prepare for the back-to-school season, ensuring that your online presence is ready to capture the attention of students, parents, and educators.
Set the Stage for Future Growth
By updating your website in the summer, you set the stage for future growth and success, ensuring that your online presence remains relevant, attractive, and effective in reaching your target audience.
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5-star Google-rated Charlotte’s Web Design, LLC is a sole proprietor web design and digital marketing firm specializing in custom, professional websites, SEO, branding, logo design, digital marketing, content writing, and graphic design with over 35 years of technology experience currently working with over a hundred small businesses. Please contact me for a free consultation.
