Does Your Website Need a Spring Cleaning?
Spring has a definite feeling; it is the season of possibilities. People tend to be more optimistic and motivated to make changes. It’s also the perfect time to revisit your website and ensure it has everything needed to not only draw people in but to keep them there. Here are the top questions to ask when spring cleaning your website:
Do I Need a New Website or Redesign?
Knowing that your website is almost always the first impression of your business, honestly answer the following questions:
Does my website look as professional as the service or products I provide?
Is my website clear and easy to use?
Can I use this website equally well on any device type (especially mobile)?
Does my website load quickly so I don’t lose any potential customers?
Are People Finding Me Online?
SEO (Search Engine Optimization) is the process of improving a website's search engine visibility. Answer the following questions:
What is my website’s overall SEO score? If you don’t know or don’t know how to find it, click here for a free website SEO audit report.
What is my monthly organic traffic? How many website hits am I getting through directly URL, Google Searches, social media channels or backlinks?
How long do people visit my site (the bounce rate) and what pages are the most visited?
How Does My Website Compare to the Competition?
350,000 new websites are launched worldwide every single day! Granted, you are not competing with all of them, but you most likely have competition locally or nationally. It is worth it to keep tabs on those existing businesses and check in on any new ones.
How are my competitors performing? What is their overall SEO score and website hits?
Look at their websites with fresh eyes. Are they more appealing than yours?
How do their services or products stack up? Is it clear why people should choose yours over theirs?
What Are the Latest Trends?
Website design, like anything else, is constantly evolving. New features can make a website more appealing or enjoyable to use. Look at websites for large firms or those in larger cities as these tend to be more state-of-the-art. You don’t even have to search for your own type of business; captivating website design features may often be seen universally.
Does my website make it easy for viewers to understand exactly what I’m offering?
Do I have clear and easy contact buttons or forms?
Is there a better way to display my products, services, events, specials, etc?
Summary
By redesigning your website in the spring, you can stay ahead of competitors, stand out in your industry, and attract more visitors and customers. Staying current with design trends not only ensures that your website looks modern and professional but also gives visitors a positive impression that you truly care about your business. Consider these compelling reasons to initiate a website redesign this spring and unlock the full potential of your online presence.
Need Help?
Charlotte’s Web Designs offers state-of-the-art web design and SEO, combining captivating design with professionalism to make your website stand out from the rest. Check out my current portfolio here, then book your free consultation below. Let’s make your website have the best possible first impression.
5-star Google-rated Charlotte’s Web Design, LLC is a sole proprietor web design and digital marketing firm specializing in custom, professional websites, SEO, branding, logo design, digital marketing, content writing, and graphic design with over 35 years of technology experience currently working with over a hundred small businesses. Please contact me for a free consultation.
