Launching a new business is exciting, but reaching your target audience is challenging and competitive. Read how to Start-Up Business Marketing step by step

Inspiration for a new business can be found anywhere! Perhaps your company doesn’t appreciate all the hours you put in, but you have a ton of knowledge besides your incredible work ethic. Maybe you are talented and are ready to show your skills to more than just your family and friends. Or is it possible that you found a product not in an already over-saturated market? In any case, you have the idea. Now comes the hard work of getting your idea out there.

Branding your business correctly may be the most important business decision you will ever make. Online, first impressions are everything and with the ever-increasing competition, you may get only one chance.

Are you ready to be your own boss? Do you have an amazing idea or a skill? Here are a few signs to see if you are ready.

The term “professional networking” can invoke a negative connotation. Images of puffed-up salesman, self-promoting gurus, and cringe-worthy events often come to mind. This simple fact is, professional networking is a vital component to almost any business’ growth. And, if done correctly, networking can help build beneficial long-term relationships and improve your company’s recognizability and reputation.

What is the best way to handle marketing? Is it better to have someone in-house, or is it better to hire a consultant?

Starting a business does not have to be overwhelming. Knowing what to do and where to go for help can take most of the worry out of the process so you can focus on the products or services you want to provide.

Perhaps you have a fantastic idea or a skill, or maybe you might be ready to be your own boss. Creating a new business is both exciting and frightening. Here are a few signs to see if you are ready.

Google Business is a free online tool that allows you to manage how you appear on Google Search and Maps. You can add features such as your business name, website address, location, hours, service area, services you offer, photos and more.

No matter what your business, finding new customers is a necessity to keep your business growing. Your service or product may not be for everyone. So how do you reach those that may not be in your target market right now, but maybe in the future?

A picture may be worth a thousand words, but wouldn’t it be even better if a Google Business picture could be worth a thousand clicks? Not all images are created equal, so here are ways to ensure you get the most engagement.

Every business has its peaks and valleys, but now, it seems like more businesses are experiencing a slowdown. Is it time to panic? Absolutely not! Slowdowns may be the best time to reevaluate your current plan, re-energize, and perhaps get a little more creative. Here are some proactive measures to try.

When starting a new business, it is crucial to ensure you comply with all legal requirements to protect your interests and avoid any potential legal pitfalls down the road. Here is an overview of some of these legal considerations. Seeking the advice of an experienced business attorney can help navigate these items and ensure a solid foundation for a successful venture.

I have had the pleasure of working with 100 small business owners over the years and noticed that while they may offer different products or services, small business owners stand out as a different breed in a world populated by entrepreneurs and corporate giants. They possess a unique spirit, determination, and resilience that sets them apart from the rest. Today, let's delve into the reasons why small business owners deserve recognition for their exceptional qualities.