Are you looking to take your online presence to the next level? Hiring a professional web designer could be the best decision you make for your business — or the worst. A web designer brings a wealth of expertise and creativity to the table, ensuring that your website not only looks visually stunning but also functions flawlessly. But choose the wrong designer, and you are stuck with an expensive mistake. So, what are the true pros and cons of hiring a professional web designer?

This is a tough one and there are fierce arguments for both sides. Of course, plagiarism is bad on so many levels, and taking credit away from hardworking, talented artists is the worst. AI is like the Wild West right now with relatively no rules or guidelines. With just a few well-chosen words or images, almost anyone can recreate a master artist’s work digitally. But is it all bad? Can it be fair and ethical? Some may argue it’s just the next step up in graphic design. Let’s break it down.

When people ask about my tech experience, I invariably start by saying I have been in tech since the first PCs came out. Yes, it’s been over 40 years. Here are some of the technological highlights that stood out to me over the last few decades.

Modern minimalist websites make it easy for people to glance through your site and find what they need without wading through paragraphs of text. They also read well on smaller screens such as smartphones. But is there an SEO cost when having a minimalist website?

Here are some steps you can take to start getting in front of more viewers and get the leads your business needs.

Good color choices can evoke certain feelings and make content stand out or make it easier to read. Bad color choices can incite negative thoughts or even cause viewers to miss important information.

Choosing the right fonts for your business website is an important part of defining your overall brand. Every font has an individual look and invokes a different feeling.

Congratulations on your decision to go with a professional web designer! This is a great step toward legitimizing your business presence online and having your digital storefront reflect all the hard work and effort you place in your business itself. There is an ever-increasing amount of competition out there and viewers often take less than 7 seconds to decide to whether to learn more about your products or services or move on to another more appealing site. Here is what to expect now that you have decided to make the investment.

Which is better for your business needs? A landing page or a traditional website with a home page and other navigation? It depends on your business and what you are trying to accomplish. Read further to see which type of online presence is best for your business.

Many of you have read a similar article which talks about perceived value from a contractor’s perspective. A potential client questions the contractor’s fee and an enlightening conversation ensues. Here is my take as a website designer - and the actual conversation I have with clients several times a year.

Evolution is a natural part of any business. By keeping the three “S”s in mind: Strategy, Scope and Structure, you will be well on your way to building a website that represents your business in the best light possible yet remains flexible enough to accommodate those inevitable changes.

Every small business owner wears many hats: CEO, CFO, CMO, etc. Is hiring a web designer the wisest choice when you have a limited time or budget? Learn more:

Both a website and a business Facebook page have their benefits, but is one truly better than the other? In a word, yes. Every business needs a website and here is why.

Wix, Weebly, GoDaddy’s Website Builder, and Squarespace are all website builders targeting DIY-ers. They literally spend millions on their marketing campaigns telling you how easy it is to create your own website. With pre-made templates and slick drag-and-drop interfaces, people may be able to create their own passable website. But at what cost? What are you missing?

The Analytics tool gives Squarespace website users a wealth of information and insight into how your site performs daily. Website hits, conversions, revenues and more can be tracked easily on this built-in reporting platform.

WordPress powers over a third of all websites worldwide, but design costs are understandably high due to the complexity and never-ending add-on options. How does Squarespace compare?

There are over 3.5 billion online searches performed every day! What is the best way to capture some of that action? A landing page! A landing page is different than a website. It is a standalone page that highlights a specific service, product, or idea. A landing page can be on its own or as separate pages within a website. Not only can landing pages be part of a website, but because of their power, every website should have them for enhanced SEO (allowing search engines to target them with minimal distractions).

Are you now seeing several websites that you visit are not secure? Why are Google searches ranking sites with HTTPS over those with only HTTP? Most importantly, are you losing clients, customers or visitors to your site because it is not secure?

Ask ten people what SEO is and you’ll probably get ten different answers. Why does Search Engine Optimization stump so many people? Google and other search engines change their algorithms constantly in order to properly prioritize websites on any search. And given that there are over 350,000 new websites launched every single day, that is a lot of competition! Here are the basics that any website needs to focus on in order to keep up and get ahead of the crowd.

According to recent research, the average human now has an attention spans of 8 seconds which is even shorter than the attention span of a goldfish. Whether or not this is actually true, your website still needs to grab someone’s attention and hold it until you can get your message across.