Branding your business correctly may be the most important business decision you will ever make. Online, first impressions are everything and with the ever-increasing competition, you may get only one chance.

Good color choices can evoke certain feelings and make content stand out or make it easier to read. Bad color choices can incite negative thoughts or even cause viewers to miss important information.

Choosing the right fonts for your business website is an important part of defining your overall brand. Every font has an individual look and invokes a different feeling.

Every business needs a solid online brand to thrive and just not survive. A great online brand creates a lasting impression, establishes credibility, and connects with your target audience. Here is the top criteria to successfully build your online branding strategy.