A picture is worth a thousand words... Studies show that content with images gets over 90% more views than text alone. When was the last time you looked at a page of text and were intrigued to look again? The right picture can grab attention and draw someone in.

An Image Can Bring Your Product or Service to Life

Would you rather read about everything that a moving company can do for you, or would you rather see several strong, capable movers deftly handling that baby grand piano? Would you rather read about what an interior designer can do for you or see the actual before-and-after results? Using photos that show potential customers or clients something they cannot or do not want to do for themselves is a powerful selling tool.

What Type of Images Should You Use?

Images should reflect the company’s mission and goals. While you may love your dog and think everyone in the world will think he is adorable, he will not sell your product. Customers will think your priority is not on them. Your pictures should be carefully curated to ensure your clients feel that you are there for them.

Your images should depict positivity and potential rewards. Images with people tend to connect better and make them more relatable.

Use “hero” shots showing what your company does better than anyone else.

Use intriguing images to cause someone to want to repost them. This is the ultimate online marketing. When an image goes viral, you are getting exponential exposure.

Get the best-quality photo you can. Nothing says you don’t care more than a poor-quality, blurry photo that no amount of photoshopping can fix. After all, if you can’t be bothered to have good photos of your work, how well will you care for a client or customer?

Images Can Help You Get Found Online

When images are labeled with the correct metadata, there is more content for the web to find you. Every photo should have multiple keywords to increase your SEO capabilities. Have a great photo that you are willing to share? Consider allowing others to use it in exchange for a link back to your site.

When your site is found in search listings, those with images are more apt to draw attention, giving you more clicks. Thumbnail images are all-important. Try searching for any topic and you will see that the ones with clear thumbnail images are more enticing. According to studies, 60% of potential customers said they are more likely to choose a site that has an image on their search result listing.

Using Images Correctly

When utilizing images on a website, it is crucial to remember several key factors:

• Ensure that the images are high-quality and relevant to the content they support. Clear, professional images can significantly enhance a website's overall look and feel.

• Pay attention to the size and resolution of the images to maintain fast loading speeds and optimal user experience.

• Always use alternative text (alt text) to describe images for accessibility purposes and improved SEO.

• Be mindful of copyright laws and permissions when sourcing images to avoid legal issues.

• Check image size and clarity on all device types and screen sizes.

Need More Help?

Contact Charlotte’s Web Designs to review your website and ensure you have everything you need to make it noticed and memorable.

5-star Google-rated Charlotte’s Web Design, LLC is a sole proprietor web design and digital marketing firm specializing in custom, professional websites, SEO, branding, logo design, content writing, and graphic design. With over 35 years of technology experience, Charlotte's Web Design, LLC is currently working with over a hundred small businesses. It is based in Connecticut and Rhode Island but offers services to all states.

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