Blogs are more than just online diaries. They are an important marketing tool that drives more traffic to your website. A blog provides a platform to showcase industry expertise, share valuable insights, and engage with customers on a more personal level. Regularly updating a blog with relevant and keyword-rich content not only helps drive traffic to the business website but also improves search engine rankings, making it easier for potential customers to find the business online.

Blogs establish authority

People will go to an authority blog for information on a particular niche or topic. Try writing a series of posts on a particular subject to keep readers on your site longer. This will give you more credibility with search engines and viewers alike.

Blogs draw viewers to your site

Blogs are a great tool to draw potential customers or clients to your website. Blogs that help solve problems or answer questions correctly will not only be appreciated by your readers, but they will perceive you as an authority and will be more apt to reach out for your particular service or product.

Search engine optimation (SEO) ranks websites higher by adding a new indexed page with every blog

Every time you add a keyword-rich blog to your website, it will signal Google to re-crawl your site and index the new page.

Blogs help establish a library of content 

Adding backlinks to existing content helps Google build a map of your site making it even easier to crawl.

Blogs relate well to social media 

Blogs are loved by social media and are a great tool to drive traffic back to your website.

78% of consumers believe that companies that post are interested in good communication with their customers

When you spend the time to answer questions in a blog or solve a problem, viewers will appreciate your effort. Blogs are one of the best ways to effectively communicate your expertise and viewers will respond by trusting your services or products more.

Blogs are a great way to lead into more extensive content like webinars or videos

If you have a product or service that lends itself to instructive webinar or demonstrative videos, a blog can be a great introduction to your subject. Blogs can lay the groundwork and entice viewers to attend your webinar or watch your video.

Blogs help potential clients/customers or give the ability to refer one

A blog can be shared and potentially become viral, exposing your business to more clients or customers.

Regular blogging keeps potential clients interested in learning more

Try keeping a schedule or use a social media posting tool like Hootsuite to release new material consistently. Even if you have a limited amount of blogs, you can recycle and update them as needed and put them in the rotation. This helps your viewers expect your work and keep you in their minds.

Most effective blogs are on the same website as business

You can have a blog on a separate blogging site, but it is much better to have it on the same website as your business for several reasons. The more people visit your site to read a blog, the more Google will recognize your site and move you up in rankings. Likewise, blogs take a while to read, so Google will note that people are staying longer on your site with a favorable bounce rate. Last, viewers who visit your site will see that you are an authority on certain topics.

Share blogs on as many social networks as possible including LinkedIn,Twitter, Facebook, and Instagram

Every social network attracts a different audience so it makes sense to send out your information to as many places as possible. LinkedIn is great for B2B advertising, Twitter for quick searches, Facebook for community based services, and Instagram and Pinterest for visual products. Consider TikTok, Youtube, and Pinterest as well.

Add call-to-action buttons to get lead information on every post using a hook such as access to free fact sheets or webinars

Make your CTA (Call to Action) button clean and easy to find. Nothing will drive potential customers away more than a hard to find “Buy” button.

Write blogs that drive long-term results - a good blog will be shared and read for years

Keep your topic in mind when you write. The longer a blog is out there and it is still relevant, the better the chances that it will be ranked higher. If you choose a topic that is time-sensitive, try updating that blog whenever needed.

Need help?

Need some help getting started with your blog? Feel free to read any of my blogs about writing blogs.

Don’t have the time to write while running your business? Charlotte’s Web Designs, LLC has extensive experience with blog writing and offers this service to multiple companies throughout the area. Please reach out for more information or to see more examples of my work.

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